How artificial intelligence will impact the future of marketing?

 

As marketers look to make their marketing campaigns more effective, artificial intelligence will play a pivotal role. The number of people using the internet and social media has increased over the last few years. 3.4 billion of these people will be active on social media platforms by 2019, making it more important than ever for businesses to be on these platforms and reach these people. AI innovations will allow marketers to use these new capabilities to improve their business and reach customers.

 

Developing a more sophisticated AI system is not easy, but AI can make the process of choosing a product or service more personal and tailored. For example, AI can make it harder for people to move toward their preferred options by providing them with choices that reflect their previous behaviour. This technology is called "retargeting" and is already being used by digital ads. Once these technologies are implemented, marketers will be able to use this data to enhance their marketing campaigns.

 

To increase productivity, firms should focus on improving their marketing efforts. In the meantime, they can focus on growing and scaling without increasing headcount. To develop into a more efficient model, they should plan to add more customers and transactions to their marketing funnel. Once they reach a certain level of productivity, they can then focus on reducing their headcount. Alternatively, they can use outsourcing to reduce costs, which will increase productivity in the long run.

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